Our Story

Discover the Soul Behind Gritty Soul: Fashion Journey for the Modern Woman

Welcome to the vibrant world of Gritty Soul, where fashion meets soul in the most captivating way. Our brand isn't just about clothing; it's about embodying the essence of timeless elegance and contemporary trends, curated especially for women who exude confidence and style, aged 35 and beyond. 

Our collections showcase a fusion of class and trendiness, offering quality clothing that speaks volumes about individuality and sophistication. From unique denim, to eye-catching sets and jumpsuits, this is the one-stop shop for all things fabulous!   

Founded and operated by a husband and wife team who were born and raised in New Orleans, but are thriving in Atlanta, GA, this team has over 30 years of experience. Our brand is deeply rooted in authenticity and creativity.

 

As a black-owned business, our story is a testament to the power of dreams and the beauty of perseverance. One of the hallmarks of Gritty Soul is our exclusive line of jewelry and handbags, where fashion meets artistry. Made with real vinyl records, our accessories are more than just adornments; they are conversation starters. Picture this: a stunning necklace or a sleek handbag adorned real vinyl records, sparking inquiries like, "Is that a vinyl record?"  Using real records from artists like Mary J. Blidge, Al Green, Chaka Khan, New Edition, Snoop Dogg, and newer artists like Kendrick Lamar or Meg Thee Stallion, it's the perfect blend of nostalgia and contemporary style, making every piece a true statement of individuality.

Celebrate the soul behind Gritty Soul—a journey of strength, style, and unapologetic self-expression. Because when it comes to fashion, the soul is always in the details.

 

Welcome to Gritty Soul—where fashion meets soul.